I like different ones for different situations depending on my mood or the order of the day – and the weather 😉

Cars leave me bored rigid, I really don’t care what they are like, old, new, big, small, basic, luxurious. For me a car is solely a means of getting from A to B and I am totally incapable of understanding why some people get obsessive about having the biggest, newest, best – whatever.

The only car that I find faintly interesting is a soft top 2CV – eccentric, different and full of character!

Now if you talk about a 4 wheel drive that’s different – I will immediately get interested! But, not one of those awful, fake, let’s pretend to be trendy type ones. I am talking about the real offroad, powerful beasts, e.g. Land Rover County Defender or suchlike, the ones that do Paris Dakkar… Now they can go places, do things, be fun and exciting! You can take on a real challenge with those, go to exotic and off the beaten track places. You can experience the unknown! Adventure is the word 😉

Likewise with motorbikes, forget the speed bikes, give me a dirt bike or something like a Harley or a classic Norton – again it has character, a hint of spice and rebellion.

So what does that say about my character? I love adventure, I am not interested in the stereotype ‘appearances’, I like challenges, I like doing things differently and I like discovering news ways of doing them. I like the excitement of being creative, of thinking out of the box, of doing my own thing, of fanning the flames of rebellion…

Now apply this to business. Who am I? What is my business character? How do I work best? What motivates me, what sparks my creativity, where do I get the most drive? What gives me energy and generates my flow? Where is my fulfilment?

If you think about you – which are you? Motorbike, car or 4 wheel drive character? What aspects of them do you like and dislike? Do you drive sedately and carefully or do you love speed, taking risks? Have you ever thought about yourself with different vehicles? What does it make you feel?

Now relate this to you in business. Is it congruent? Do the same character traits appear in your choice of career and way of doing business as in your preferred choice of vehicle and way of driving it? Or, are they different? If they are different, which one is the real you?

And more importantly, which do you want to be?


Anna Letitia Cook
Anna Letitia Cook

Anna Letitia Cook - author, speaker, radio presenter - is passionate about mentoring women in finding clarity and fulfilment in their life choices. She created and became CEO of her first company in the entertainment industry at age 32. Midlife approaching, hungry for a dynamic change, she refocused her experience, founding WomenUP Ltd to help women shape their own future. Creator of the 'SCOPE' and '4Fs' processes for career, fulfilment and holistic success. Author of ‘Unstoppable Goddess: Every Women’s Guide to Freedom, Fulfilment and Success’. UN Women's 2016-2017 Global Champion for Change @ Empower Women. ...On the personal front: Mum, Granny, ‘flattie’ owner, horse lover, ballet fanatic, hiker! Into castle renovations, sculpture, farming, yoga. Drinks tea...